The music industry has had a significant impact on the fashion world. More artists are coming up with clothing lines, collaborating with brands, and bringing exclusivity to the market. Prominent artists are setting standards in the latest fashion trends for men and women.
In this blog, we narrow it down to two aspects of the fashion world: the hip hop genre and the sneaker world—and how they impact each other.
The Hip Hop Culture and Sneakers
The hip hop world and sneakers initiated their long-standing relationship during the early 1980s. While only a few artists were promoting sneaker brands initially, the trend quickly picked up and the two industries soared in the 1990s.
Once hip hop artists started collaborating with sneaker brands, they created songs that would promote their products. For instance, Jay-Z made a lot of sneaker references throughout his music career. One of his songs, Best of Me released in 2000, mentioned “Caroline Blue Kicks” in the lyrics.
Sneakers that Stand Out in Hip Hop History
While there are plenty of noteworthy collaborations between hip-hop artists and sneaker brands, some stand out.
Converse All-Stars are the oldest in the market, created in 1917. These were worn by professional basketball players, therefore were loved by many. Since basketball and hip hop also has an undeniable influence on one another, the sneakers were worn by many artists, including Ed Sheeran, Miley Cyrus, and Bruno Mars.
Adidas Superstars were an all-time favorite as they introduced something unique to the market. The brand even has a song named after them, “My Adidas” by Run DMC. The group of three wore these sneakers regularly and featured them in their music video.
We can’t talk about hip hop and sneakers history without mentioning the Air Jordan. During the 1990s, Michael Jordon wore his Air Jordans, creating a buzz among sneakerheads. The demand further skyrocketed after Jay-Z incorporated the brand and description of the shoes in his songs.
Nike Cortez sneakers made their way into the hip-hop world in the early 1970s. You’ll find many celebrities endorsing these shoes, including Kendrick Lamar, Eazy-E, Lil Wayne, etc.
The Continuing Impact of Hip Hop on Sneakers
Hip hop continues to impact the sneaker world and more and more companies are reaching out to these artists to promote their products. Jay-Z’s Reeboks, Snoop’s Pony, Kanye West’s Yeezys, and several other collaborations have had a positive impact on the sneaker industry.