TikTok, the home of those funny dance videos and crazy challenges, is one of the biggest social media apps in the world. It was launched in September 2016 by ByteDance, a Chinese multinational technology company, and since then, it has transformed how social media works. At the end of May 2020, the company was valued at an estimated $100 billion. Let’s have an in-depth look at how TikTok became the fastest-growing social media app.
How It Started
You’d be surprised to know that TikTok started as three different apps, Musical.ly, Douyin, and then finally TikTok. The first app Musical.ly was launched in Shanghai in 2014 and had attracted a strong US audience. In 2016, ByteDance launched a service called Douyin, and within a space of a year, there were 100 million users for the app. ByteDance quickly realized the immense potential and bought our Musical.ly and converged both apps, which led to the birth of TikTok.
The Secret Behind TikTok
One of the reasons TikTok has gained immense popularity is its unique music for its videos. Furthermore, it has a unique algorithm that quickly matches the users’ needs and displays content accordingly, faster than any other social media app. As a content creator, you’re in dreamland because you can choose from various songs, filters, and movie clips that you can lip-sync.
TikTok has inspired trends for songs such as Lil Nas X’s Old Town Road; even the BBC news theme went viral as millions of people in the UK created light-hearted content using the tune.
The Favorite Feature
TikTok users spend most of their time on the For You Page, where they get tailored content according to their unique requirements. This is where we can see the app’s algorithm in full flow as it only displays content that the users will enjoy, based on their previous preferences.
The idea behind the algorithm is that if the content is good, it will go viral on the For You Page regardless of the user’s followers. This has also led to the birth of TikTok communities where like-minded users come together to create content for their followers.
Furthermore, the app has also played a significant role for people looking to engage with fellow users and make new friends. Several users aren’t looking for fame or big brands to sponsor them; they merely create content to keep everyone entertained and meet new people!
Reason Behind Fast Growth
One of the major reasons behind the app’s immense growth is that it lets users and influencers do their marketing for them, which drives more and more people to download and use the app. It has developed a diverse base of users and attracted people under 25, who feel that Instagram and Facebook are now used more by older people.
Even though TikTok has constantly been in the news for all the wrong reasons, it continues to grow at a rapid pace and is attracting millions of people around the globe. If you want to keep yourself updated with the latest innovations in popular technology, upcoming sneaker releases, and popular fashion trends, then check out Detroit Hype.