Sneakers have taken over the world of fashion. Everyone, from celebrities to kids in your neighborhood, is wearing some style of sneaker. Its become the footwear of choice, not just for fashionable individuals, but everyone.
However, it’s worth noting that until pretty recently sneakers didn’t get this sort of attention from the world of fashion. Today, we’ll go over the history of sneakers in fashion trends and how they’ve gotten to a point where they’re now a part of pop culture.
Basketball and the Impact of Players
While a lot of people might think that the sneaker craze might have started in the 1980s when brand deals with famous athletes had started taking off, that’s not entirely the case. The first sneaker really popularized was the Converse Chuck Taylor’s. They’re supposedly the first celebrity-endorsed athletic shoes. They were marketed so well that they’re still a part of pop culture today.
Basketball’s popularity also had a huge hand in helping sneakers take off as more than just something you wear for sports. Michael Jordan’s Air Jordans line of sneakers with Nike is coveted by sneaker fanatics all over the world.
Musicians Setting Trends
Musicians were quick to follow the sneaker scene in the 80s and 90s. Just as many, if not more, fans wanted to emulate their favorite musician. Finding out a famous singer was making a sneaker collaboration or was regularly sporting a certain type of show meant that more people would buy those shoes. Run – DMC was one of the first to not just make a shoe with a brand, but also release a song about them called “My Adidas”.
Many prominent rap, R&B, and hip-hop artists have since gone on to partner up with shoe brands or release their signature sneakers which their fans bought. This list includes big names like Jay-Z and Kanye West.
Pop Culture Phenomenon
With the boosts from athletes and celebrities that sneakers managed to get in the past few years, it’s no surprise that they’re still relevant to pop culture. In fact, sneakers have been bigger than ever before. There are now special releases of sneakers around big movies and limited-edition releases. Everyone wants great sneakers, and there’s now more variety than ever before.