Nike’s latest “Be True” collection is the perfect footwear, especially for people looking for more representation.
Here’s everything you should know about this exclusive collection.
About the “Be True” Collection
The “Be True” collection by Nike this year is the perfect collection of footwear to celebrate your true self. The company has used this collection for creative expression by incorporating subdued and subtle rainbows on some of its most classic silhouettes. The entire collection is solely dedicated to the global LGTBQIA+ community.
While most Pride-related collections have the conventional rainbow patches on them, the Nike “Be True” collection took their designs up a notch this year by adding nine exclusive velcro patches on every single shoe pair. The purpose of these patches is to support and pay homage to every alphabet of the LGBTQIA+ acronym.
The collection includes a wide range of Nike’s best-seller kicks, including the Air Max Pre Day, the Infinity React Run 2, the All Out Utility Slide, and the Blazer ’77 Low.
Why It’s Important
Apart from its unique and highly incredible design, the collection has a more profound message to convey. According to the company’s designers, the Be True collection aims to promote the concept that sports can be an exceptional arena for radical inclusivity. In other words, it can play a massive role as a safe space for people from diverse backgrounds and orientations. Therefore, the collection represents individual stories with each of the nine flags added on the shoes in stripes.
Nike has always been focused on inclusivity via its partnership with the Human Rights Campaign. Nike’s brand ambassador for this collection is Gia Parr, who shares her incredible transition story to inspire people like her worldwide.
Release Dates and More
The Nike “Be True” collection released on June 7th in North America and was available globally from June 15th, 2021. The shoes retail from $100 up to $200.
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